Growth-focused Product Manager with over 5 years of experience in driving business success. Expertise in developing user-centric software products that deliver measurable results.
Experience
Product Manager — Shdh
Led the development of the driver app, customer portal, and Shdh admin products
Created solutions following problem identification, ensuring effective feature implementation
Collaborated with cross-functional teams to deliver high-quality features on time
Streamlined third-party integrations, maintaining system reliability, and minimizing sync failures
Associate Product Manager - Digital Growth — Tkyr
Led the development of the driver app product, enhancing driver experience and operational efficiency
Created solutions following problem identification, ensuring effective feature implementation
Managed the product lifecycle from concept to launch, aligning with business goals
Collaborated with cross-functional teams to deliver high-quality features
Marketing Manager — Kaart
Conducted a competitive analysis, identifying key market trends, competitor strategies, and customer preferences
Utilized insights to develop an effective long-term marketing strategy that positioned us as a market leader
Implemented a targeted campaign that increased app installs by 80% and achieved a 43% first-order rate
Successfully pitched the idea to a prestigious accelerator program and developed compelling investment pitch decks
Senior Marketing Executive — Standard Pots
Conducted market research to identify selling possibilities and evaluate customer needs
Opened new marketing channels and reached more potential customers based on market research
Created a CRM system that positively impacted customer loyalty, achieving +48% growth in sales through digital channels
Executed new marketing strategies leading to an exceptional ROI improvement of +946%
Sales & Marketing Executive — UNIGAS Egypt
Sought new sales opportunities through cold calling, networking, and social media
Conducted market research to identify selling possibilities and evaluate customer needs
Developed strategies to enhance customer engagement and sales performance
Skills
Product Management
Product strategy
Roadmap planning
Agile and Scrum methodologies
Cross-functional team leadership
User Experience
User experience (UX)
Customer-centric design
UI/UX Design
Marketing Strategy
Growth Marketing
Market research
Marketing Analysis
Leadership
Leadership and team management skills
Conflict resolution
Strategic planning
Projects
Seera – Founding an AI-Powered Personal Branding Platform
Identified a gap in the personal branding market
Defined product vision, positioning, and roadmap
Designed the complete user experience from CV upload to website generation
Led branding, product design, and go-to-market strategy
Technologies: AI, Personal Branding, Career Development
Led the product strategy and user experience across multiple systems
Transformed operational challenges into scalable digital workflows
Delivered key features including Captain Registration, Wallet Management, and Live Orders Monitoring
Kaart – Scaling Growth in a Competitive Food Delivery Market
Increased app installs by 80% and achieved a 43% first-order conversion rate
Maintained a low customer acquisition cost of 2.5 SAR
Supported growth initiatives contributing to over 12,000 users and 9,000 orders
Technologies: Growth Strategy, User Acquisition, Retention
Investy – Building a Software Product Company
Delivered projects across Egypt, Saudi Arabia, UAE, USA, and the Netherlands
Helped startups launch digital products and websites
Established repeatable product discovery and delivery processes
Technologies: Entrepreneurship, Product Strategy, Digital Transformation
Standard Pots – Transforming Data into Growth
Conducted customer interviews and market research to identify opportunities
Led the transition to a stronger market recognition brand
Achieved 48% year-over-year growth and improved conversion rates significantly
Technologies: Growth Strategy, E-Commerce, Customer Research
Boost Academy – Creating a Product That Helped an Academy Thrive During COVID
Developed a new educational product combining language learning with consultation services
Identified market opportunities through analysis and designed the diploma structure
Successfully launched and scaled multiple diploma rounds during a challenging period